Fratty Words - Frat Shag

A hair style that is worn to the eyebrows or eyes of the individual. It is presented without any styling products.

History - Ralph Lauren

The main aspects of the Ralph Lauren history are outlined below. Ever since Ralph Lauren was created it became an American staple. You can now see the Ralph Lauren polo on every fratastic individual. FRAT HARD

1967

Ralph Lauren establishes the Polo label with an instantly successful line of ties. In direct opposition to the narrow ties and conventional styles of the time, Lauren designs wide, handmade ties using unexpected, flamboyant, opulent materials. The ties quickly become a menswear status item.

“A tie was the way a man expressed himself. I believed that men were ready for something new and different. They didn’t want to look as if they worked for IBM. A beautiful tie was an expression of quality, taste, style.”

Already interested in promoting a lifestyle with his ties, Ralph Lauren names his line after a sport that embodies a world of discreet elegance and classic style: Polo


1970

“I’m not a fashion person. I’m anti-fashion. I don’t like to be part of that world. It’s too transient. I have never been influenced by it. I’m interested in longevity, timelessness, style—not fashion.”

1972

Polo’s original mesh shirt with the polo player logo is introduced in 24 colors. No other sport shirt offers the same combination of quality and variety. The shirt instantly becomes an American classic.

Polo Ralph Lauren romances the preppy heritage of American menswear, creating what will be a major touchstone for the company in the years to come. The Polo mesh shirts—along with the oxford button-down shirts, chinos, tweed jackets, denim and chambray shirts—develop iconic status as the embodiment of the Polo lifestyle.

1979

Polo begins advertising and catapults the brand into the American consciousness. Continuing in the spirit of the Polo philosophy that individual clothes are not as important as the lifestyle and the world they reflect, Polo pioneers advertising with little or no text, and, more importantly, a sweeping, cinematic scope.

The original 20-page spreads, all in vivid color, revitalized and energized magazines with a pageant of seamless worlds and fascinating characters that consumers could relate to, follow and admire. Often using non-models in their ads (including Buzzy Kirbox, a surfer, and Tom Moore, an architect) in real settings, Polo establishes an advertising tradition that celebrates the entire spectrum of the American experience.

2008

Polo Ralph Lauren outfits the U.S. Olympic and Paralympic teams for the 2008 Beijing Summer Games. By providing an elegant and contemporary style that reflects the sporty sophistication and refined sensibility of the brand, the Opening Ceremony Outfits evoke the heritage and legacy of the 1920s and ‘30s and create a chic and uniquely American look for the team. In addition to designing the Official Opening Ceremony Parade Outfits for the U.S. Olympic and Paralympic teams, Polo Ralph Lauren also creates their Closing Ceremony Parade Outfits, as well as an assortment of village-wear pieces.

Reference: www.ralphlauren.com

Fratty Vids - New England Gangsters

Fratty Words - Frat Strap

Frat Strap is the device to keep your costa del mar or maui jim sunglasses in place when your fratanizing with your bros or sorostitute. Also called croakies.

Sentence: When I do not have costa's on, I leave them hanging around my neck with my frat strap.

FRAT HARD

History - Sperry Top-Sider

"Surprisingly, the Sperry Top-Sider story begins with a cocker spaniel named Prince. On a raw winter day in New England when avid sailor and hobbyist inventor Paul Sperry let out his dog for its daily exercise he noticed that Prince was remarkably stable, even at a full run on the snow covered, icy crust.

An idea was born.

Paul raced back to his laboratory to begin working. Soon, with pieces of rubber, a razor blade and an ordinary sneaker, Paul had pieced together the prototype of the world's first boat shoe. Subsequent designs yielded the original Sperry Top-Sider now known as the Authentic Original.

Today, that heritage and performance are hard at work for those who can't live without the water. Sure, our shoes are still standard issue for most sailors. In fact, the Authentic Original is part of the US Naval Academy casual uniform."

Reference: http://www.sperrytopsider.com/

The original shoe carved with a penknife by Mr. Paul. A. Sperry in 1935 and the outsole today.

Sperry Top-Sider remains the vanguard of high-performance amphibious footwear.

They create footwear for people like them, who are water enthusiasts, which are passionate about the thrill of pursuits on the water.

The Sperry Top-Sider is the official footwear of the U.S. Sailing Team, Zodiac Academy, the World Billfish Series, and the Shimano Fishing Tour.

Every frat daddy knows that the Top-Sider is the staple for a fratty shoe. They are comfortable, water proof, and a style that lasts for ages. These are your go to shoe for any occasion.

Now that it is summer, a fratastic guy like yourself might not want to wear shoes everyday. There should always be a pair of Sperry sandals ready. These are the Fratty choice of sandals. Here are some good examples of the frat attire.

How To Be A Frat Daddy

Do you want to be a frat daddy? Do you think you're not fratastic enough? Well if not, I will be sharing with you the insights to bring the frat out of anyone. I will be discussing the history of different aspects of everything described "fratty". If you have any ideas, comments, or questions please let me know.

Frat Hard